New Appliance Innovations Tested by Tide Help Drive Eco-Behavior Change in the Laundry Room, Decreasing Energy Consumption by Up to 90% and Saving People Money CINCINNATI--(BUSINESS WIRE)--Tide®, ...

Electrolux, GE Appliances, and Samsung have partnered with Tide to ensure that their washing machines are Tide Cold Certified. This certification means that these machines include a cold wash feature ...

Procter & Gamble’s Tide has entered the home appliance business… sort of. As part of a new push with the NFL to encourage cold-water washing, Tide has created only 10 units of the Tide Cold Washer, ...

As one of the largest and most recognizable names in the laundry aisle, Tide can use its scale to empower consumers to clean their clothes better — and more efficiently — in every sense of the word.

CINCINNATI--(BUSINESS WIRE)--Tide and World Wildlife Fund (WWF) are joining forces to encourage a new eco-habit in response to survey data that finds Americans are looking for more ways to save energy ...

Laundry giant’s 2030 Ambition goals center on turning consumers to cold water, exploring carbon capture and reducing virgin plastic — so that ‘every load of laundry does a load of good.’ Tide is on a ...