Google today made a big deal out of disclosing how much money it shares with web site publishers hosting its AdSense advertisements. "In the spirit of greater transparency," wrote Neal Mohan, Vice ...

First-price auctions are coming to Google AdSense. The change will go into effect later this year, Google shared in a blog post on Thursday. Google Ad Manager and AdMob have already switched to a ...

Google AdSense has announced two significant changes to its operations that will directly impact publishers. These modifications include an update to AdSense’s revenue-share structure and a shift in ...

Google today announced two changes to AdSense but doesn’t “expect publishers to see a change in their earnings” and payments. Consistency and “greater transparency” were cited as the reason for these ...

The platform has said that these changes offer publishers a consistent way to compare fees across different monetization technologies and will enhance transparency in the media-buying process.

Google shifted AdSense to an eCPM payment model, based on impressions instead of clicks. Publishers will now receive 80% of ad revenue after fees instead of a fixed 68% share. Publishers may need to ...