A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant audience, thus bringing in the right traffic and ultimately leading to higher ...

Keyword research should focus on revenue generation, not just traffic. Here’s how to turn keywords into business assets that drive growth. Keyword research is a cornerstone of SEO success, but many ...

Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don't know how to use each correctly, you could be wasting your PPC ...

First, I want to thank everyone who submitted their questions for #AskPPC – even if we don’t get to your question this week, odds are we’ll address your question in a future post. Here are the ...