Today we have access to a lot of media channels. They fall into one of three types of media: paid, owned and earned. Before you leverage them, you need to understand how each type of media functions ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. To build a powerful, influential personal brand, you need to be ...

People use social media to share pictures and videos, post updates, and connect with family, friends, and brands. Likewise, brands use these social media networks to grow their audiences, conduct ...