Sarah Tourville is the CEO and Founder of Media Frenzy Global, a PR agency that shapes markets and culture for disruptive brands. In the bustling marketplace, a brand's name often serves as the first ...

You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers. Every industry has ...

The following guidelines detail minimum thresholds that must be met when considering naming in recognition of a donor’s philanthropic contributions. This list of opportunities is not inclusive, but ...