Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Endeavor is currently in the process of finalizing a merger between WWE and The UFC to form a new ...

BKFC doesn’t have a uniform deal in place, but that could change. It was a decade ago when the UFC’s uniform deal with Reebok ...

The UFC and Reebok recently unveiled a six-year deal for the athletic apparel company to provide the MMA juggernaut with uniform options for all of its fighters, as well as brand apparel for fans.

A fresh new look is coming to the Octagon. For this weekend’s (Sat., Nov. 15, 2025) absolutely stacked UFC 322 pay-per-view, ...

After starting a management company for mixed martial arts fighters in July, rapper MC Hammer is now launching a new clothing line for the sport’s fighters and fans. Alchemist Management, the MMA ...

Since Reebok became the exclusive outfitter of the UFC, the company has made dozens of errors on both apparel and its website. This has led to backlash from those in the MMA community disappointed ...

The UFC is getting into business with one of the world’s leading online retailers. Friday, the promotion announced a new multiyear partnership with Zappos, a Las Vegas-based company owned by Amazon ...

(PRESS RELEASE) -- W1 MMA Promotions is very excited to officially announce that it has teamed with JAKT Apparel Company. JAKT has become the exclusive apparel and merchandise manufacture of W1 MMA ...

The Authentic Brands Group, a lesser known "athletic-lifestyle brand" just took a big step in changing MMA apparel as we know it now. Earlier today, MMA Junkie reported that ABG had announced a major ...

Forbes contributors publish independent expert analyses and insights. Brian Mazique has covered combat sports and video games since 2011. On Tuesday, the UFC issued a press release announcing a new ...

UFC and Reebok unveiled on Tuesday their new apparel fighters will receive during fight week and wear in the octagon and other UFC events. The "UFC Fight Kit" features a large UFC logo diagonally ...