The PSA comes from creators MeloDak (@melodak53), who are known to their followers for their funny posts. But six days ago, the creators posted a video calling out the brand Hello, which makes “vegan, ...

Consumer packaged-goods startup Hello Products is combining TV with offline activations to create a competitive edge for its oral care products. As a challenger to household names like Crest and ...

Before you label me as “dramatic” for expecting vegan toothpaste to taste anything but bland, you should know that I take dental hygiene very seriously. I visit the dentist for checkups three times a ...

Whatever people choose to do with their toiletries in the privacy of their own homes is fine with us, but since this guy shared his toothpaste review online, we just couldn’t ignore the fact that it’s ...

With a growing number of consumers demanding transparency from brands about the products they use every day, companies are faced with a new world order — come clean or face extinction. Of course, ...

Fluoride toothpaste in fluoride-free toothpaste tubes caused a recall of boxes of children’s fluoride toothpaste by Colgate-Palmolive. The boxes say they contain Hello Wild Strawberry fluoride vegan ...

If there’s one design concept that rules the toothpaste aisle, it’s homogeneity. Drug stores across America are filled with row after row of those red and blue rectangular boxes, and the marketing isn ...