Uncle Ben's rice promised Wednesday to make changes to its brand image, hours after Aunt Jemima pancake mix and syrup promised to change its name and logo. Mars, the parent company of Uncle Ben's, did ...
(CNN) — Mars will change the name of its Uncle Ben’s rice products to Ben’s Original and drop the logo depicting a Chicago head waiter as part of the company’s previously announced plans to create a ...
Uncle Ben's owner Mars is planning to change the rice maker's "brand identity" — one of several food companies planning to overhaul logos and packaging that have long been criticized for perpetuating ...
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