Rolex is finally getting into the secondary market. After an initial rollout of its new Certified Pre-Owned program in Switzerland, Austria, Germany, France, Denmark, and the U.K. in December, the ...

Chrono24, the biggest online watch marketplace, said Rolex’s decision to certify its pre-owned timepieces for resale by authorized dealers will boost sales as it legitimizes the secondhand market. “It ...

At the end of 2022, Rolex first announced its Certified Pre-Owned (CPO) program, meaning the world’s bestselling watch brand would finally be able to exert some direct control over its highly inflated ...

Remember the holiday season of 2021? Pre-owned watch dealers sure do. “Consumers wanted to buy holiday gifts,” Eugene Tutunikov, CEO of SwissWatchExpo, an online watch re-seller based in Atlanta, ...

Bob's Watches just opened at New York's JFK, joining a growing global network of airside second-hand Rolex and other luxury watch stores.

You could be paying more for a new Rolex watch at an authorized dealer in 2025 after used Rolex prices continued falling last year. But rising retail prices could be good news for collectors and ...

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Rolex has officially introduced a certified pre-owned program, granting the Swiss company more control over its timepieces in the $20 billion USD market for secondhand luxury watches. Within the ...