Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

There have been a lot of memorable “Big Game” commercials over the years, and it’s debatable which one stands out as the most entertaining. But while most people just watch the ads for fun, marketers ...

Electronic Arts has announced that it is launching the new EA Advertising platform that will specifically head the company's ...

Advertisers plan to increase spend on in-video-game advertising by 40% this year, according to a new study, with total ad spend set to reach $8.5 billion in 2024 and increase to $11.5 billion by 2027.

It feels like game publishers have been toying with the idea of putting advertisements in their games for years, but no one has been brave enough to put their hand on the stove. Until now, that is. EA ...

LB Beistad is a writer and musician based in Nashville, TN. Her love of gaming began with her cousin introducing her to Banjo Kazooie and Jak and Daxter when she was five years old. It was love at ...

Like water rolling downhill, marketing can be channeled but not prevented. That’s our introduction to the browser extension Kickbacks, which serves ads during wait times while Claude Code processes a ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. In an announcement that is sure to unsettle players but please ...

Jake Valentine is a Contributor at DualShockers with more than two decades of experience covering the video game industry. Since 2004, he has written about games across news, reviews, guides, lists, ...