“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Patrick Hopf, founder and president at SourceKnowledge. Unless you have a ...

The score is meant to guide advertisers as they weigh a campaign’s effectiveness. Snapchat’s default is sound on (Facebook’s default is sound off), and the company says more than two-thirds of its ...

ComScore has added a new mobile video metric for YouTube and its partner channels, according to a comScore press release. The expanded measurement options aim to help content producers show a clearer ...

Former President Gerald Ford signed the Metric Conversion Act 50 years ago. However, he did not make metric adoption mandatory, and the efforts fell flat.

The concept of gross rating points (GRPs) is not new, as every advertiser familiar with TV media acknowledges it to be the standard measurement used for TV ads. iGRP was the subsequent application of ...

As ever more digital data is created and stored, the world needs more unit measurements to keep up with the ever-expanding numbers. To do so, the 27th General Conference on Weights and Measures on ...

It's easy to have your Apple Watch show you all of your activity details in miles or kilometers, whichever you prefer — except that Apple doesn't make it obvious how to do it. No matter what Apple ...