You need a plan to tap into your market that’s based on real data, and a competitor analysis tool can get you started.

Chase is the CEO of ProAI, an AI-powered platform providing customized tools and advisory to help businesses start, fund and scale. In today's rapidly evolving business and competitive landscape, ...

Using a competitor analysis tool has enabled businesses to better understand their peers and educate themselves, not only based on their own track records of relative failure and success, but also ...

Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. Running a business can be challenging, especially when ...

Start a file on each of your competitors including advertising, promotional materials, and pricing strategies. Review these files periodically, determining how often they advertise, sponsor promotions ...

Investors don’t just want results; they want context. “How are you doing?” quickly becomes, “How are you doing compared to others like you?” As firms expand their product offerings and digital ...