Sales CRM and marketing automation tools aren’t just systems; they play a key role in how companies generate revenue and ...

Rocket CRM has announced a major expansion of its platform with the introduction of Rocket CRM Marketing Automation, a set of ...

CRM software transforms scattered customer data into structured insights that drive business growth. From automating ...

A customer relationship management (CRM) database is a resource that contains all customer data that all departments within an organization can access. These data include customer information, sales ...

Paul Greenberg: What is your definition of CRM (not the formal definition of CRM)? Clint Oram: For me it's the same that it's always been. I'm looking for a personal assistant for my customers. A ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. “Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to ...

When choosing customer relationship management (CRM) systems, it is important to look at the specific features and tools required to enhance interactions with your customer base. Many standard CRM ...

In the dynamic world of marketing, where the digital and physical realms increasingly intertwine, experiential CRM emerges as a revolutionary strategy. This approach, centered on crafting immersive ...

'ZDNET Recommends': What exactly does it mean? ZDNET's recommendations are based on many hours of testing, research, and comparison shopping. We gather data from the best available sources, including ...

CMOs who want to build best-in-class retention marketing need to push their teams to segment more, broaden their reach, and engage through more channels. Over the past few years, CMOs have expanded ...