Earlier this year, computer scientist Guillaume Cabanac received a notification from Google Scholar that one of his publications had been cited in a paper published in the International Dental Journal ...

Forbes contributors publish independent expert analyses and insights. Rhea Wessel is the founder of The Institute for Thought Leadership. Sep 28, 2025, 12:12pm EDT Have you fallen down the rabbit hole ...

AI search can leave high-ranking brands out of buyer answers. Link builders need to optimize the sources that AI systems retrieve and cite. Link building has to evolve. For years, SEOs measured ...

This week’s SEO Pulse examines new data what drives AI citations, plus ChatGPT launches shopping research. Your quick catch-up on what practitioners need to know. Welcome to the week’s Pulse: updates ...