Strategic placement is a key element of press relations. Deftly navigating media appearances is essential to both the image ...

In the AI era, credibility beats keywords. Earned media, trade press, and trusted third-party coverage now determine brand ...

Even with the rise of AI, traditional metrics still drive reporting. However, only half of PR pros trust impressions as an accurate reflection of success, despite almost 80% using them. Confidence in ...

How Inc. Power Partner honorees are helping founders work with influencers to drive more sales and improve their ROI.

Personal PR in real estate enhances credibility, builds relationships, and positions you as an industry leader.

Axios Visuals Fewer PR firms expect profits in 2025, according to an industry report published by Davis+Gilbert. Why it matters: The PR industry is hitting a financial wall at the same moment it's ...

For decades, PR leaned on vanity metrics that inflated reach while masking true impact. Now, companies are replacing them ...