Calgary Wild FC reports a quarter of its fanbase hasn't traditionally followed sports before, and 70 per cent of fans are ...

Women sports fans will control 75% of global discretionary spending by 2030, yet remain the most overlooked and untapped market in sports fandom.

For decades, women have been proving they belong in sports conversations. The real question is why society still acts like ...

Hockey teams, leagues, and Ice Hockey UK, the national governing body of ice hockey in the United Kingdom, spoke out in ...

It is not unusual for the French Open to throw up surprises in the women's draw but this year's re-scheduled tournament has been more wildly unpredictable than ever.

Taylor Swift has made many women interested in the NFL. Here's how the league and advertisers are hoping to convert them to dedicated fans.

Playing in the inaugural season of the Northern Super League, Calgary Wild FC — Alberta's only pro women's soccer team — says it's attracting a new kind of audience to the sport. "Going into it with ...