I can’t lie. I’m not exactly excited about a new marketing term, but the concepts behind “brand affinity marketing” do make sense and it's something you should consider if you want to build loyalty ...

With a small staff and limited marketing budget, officials at online video hosting company Wistia were looking for automated ways to nurture their leads. “We have been around for six years and have a ...

Wistia, a video marketing platform, partnered with Adobe Podcast to integrate Adobe’s AI-powered Enhance Speech into the Wistia video editor. Enhance Speech is designed to help automatically improve ...

Video marketing platform Wistia released its 2024 State of Video Report in late March. The company touts the report as a tool with which to “level up your video strategy with all-new insights, video ...

With open-source models for video generation gaining traction, access to AI video capabilities is becoming significantly more democratized. For marketers who lack technical expertise, AI empowers them ...

Video, video, video -- everyone is talking about video. Whether it’s live streaming, VR/AR, or “traditional” clips put on brand sites and social media, video marketers are working hard to make sure ...