Interest in women’s sports is growing. Here’s how some women-owned companies are responding

Liv Cycling sponsors women’s racing teams and competitions, like the Tour de France Femmes, in addition to community clubs.

A game-changing global sporting shift is taking place. But the penny still hasn’t dropped in Australia

A period undie brand is sponsoring one of the UK’s most prestigious football clubs, a makeup company has signed up with ...
AOL

Women’s Sporting Goods Boom for Hot Startups Like Moolah Kicks and Round 21

Amid the surging popularity of women’s sports, women’s sports merchandise generated an estimated $4 billion in sales in 2024, according to Deloitte. Against that backdrop, startup Moolah Kicks, which ...
Forbes

How Brands Can Rock The Women’s Sports Revolution

Forbes contributors publish independent expert analyses and insights. Katie Baron is a writer covering brand strategy, trends & innovation. Get Your Kits Out Festival, an off-pitch celebration of ...
Hip Hop Vibe on MSN

Doechii narrates Nike’s women athletes Super Bowl commercial

On Sunday night, the Philadelphia Eagles made history by dominating the back-to-back Super Bowl champion Kansas City Chiefs, ...
Hosted on MSN

Women's sporting events are big wins for cities

Cities and communities that host major women's sporting events can reap wide-ranging benefits, including tourism and economic growth as well as positive gender-related impacts, according to new ...
Yahoo! Sports

Meet Sporting Jax: It's the name for Jacksonville's new men's & women's pro soccer teams

Sporting Jax co-founder Ricky Caplin, consultant and former University of Florida coach Becky Burleigh and co-owners Fred Taylor and Tim Tebow hold jerseys in Sporting Jax colors during the soccer ...