Behind the blockbuster nostalgia are smart lessons in cultural participation, consistency, and making value felt.

The spot, directed by Taika Waititi, reunites the cast of the original film, including Jeff Goldblum, Sam Neill and Laura Dern.

Every year’s slate of Super Bowl ads includes at least one or two big pop culture reunions, bringing together some beloved icons who don’t tend to hang out very often in order to shill for some ...

UPDATE: A previous version of this story mentioned that famed VFX studio Industrial Light and Magic (ILM) had worked on this ad, as noted by The Hollywood Reporter. A rep for the company has now ...

The 2026 Super Bowl advertising trends include health and telehealth companies talking about weight loss drugs and medical ...

The OG Jurassic Park trio are back together again — this time for the Super Bowl. Sam Neill, Laura Dern, and Jeff Goldblum appear in the first Big Game spot from Comcast's Xfinity. The actors return ...

The dinosaurs are finally behaving, and the internet cannot get enough of it. Xfinity’s new Super Bowl spot drops fans back into Jurassic Park with Jeff Goldblum, Laura Dern, and Sam Neill, only this ...