Freely, a new streaming service backed by the BBC, ITV and other British public broadcasters, will be available on Amazon Fire televisions following a "landmark deal" with the U.S. technology giant, the companies said on Monday.

The bad news is that this doesn't count for the Amazon Fire TV Stick add-on devices – only the TVs with built-in Fire TV skills. If you're not already familiar with Freely, it's a kind of iPlayer for everything: a free service from the key UK broadcasters that's free to use and that blurs the lines between live and on-demand viewing.

The U.K.'s public service broadcasters will bring their Freely television platform to Amazon Fire TVs later this year. This article, Amazon to bring Freely to Fire TVs in United Kingdom, was first published at The Desk.