The newest coffee or burrito innovation might not be spun out of the boardroom—but rather the weight room. Brian Niccol and ...

As Starbucks aims to bring back customers and assuage investors with its turnaround strategy, it is also winning over its ...

Analysts said CEO Brian Niccol's turnaround plan holds promise because Niccol has successfully led prior strategic ...

Starbucks founder Howard Schultz endorsed CEO Brian Niccol’s “Back to Starbucks” strategy, introduced in September 2024.

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

The national coffeehouse company has decided to withdraw development plans for a shop and drive thru in Eureka.

Despite price pressures from tariffs and an extended sales slump, Starbucks CEO Brian Niccol said he is optimistic the ...

We recently published a list of Jim Cramer Discusses Quantum Computing Stocks Among These 12 Stocks. In this article, we are ...

At Xerox, Steve Bandrowczak stepped into the CEO role in 2023 following the sudden passing of John Visentin. He had spent ...

The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.

Former Starbucks CEO Howard Schultz made a surprise appearance at the company's Leadership Experience in Las Vegas.

Brian Niccol is making some big changes at Starbucks. It's hardly his first time attempting a turnaround at a fast-food chain. Niccol has two decades of experience in the restaurant industry ...