Right now you can get the Dyson Supersonic hair dryer—our editors' pick for the best luxury hair dryer—for 23% off at Amazon.

Not only does it cut your drying time in half, but it also protects your hair from heat damage, leaving it smooth, shiny and full of life. Whether you’re prepping for a big event or just trying to breeze through your morning routine, this Dyson Supersonic Hairdryer deal will make sure every day is a great hair day.

Earlier this morning, Amazon has unveiled a terrific deal on the very popular Dyson Supersonic hair dryer as part of its Prime Day event. This marks one of the very first time the high-end styling tool has ever been discounted – which is probably a truly historic moment for beauty enthusiasts.