If you saw the music video for Harry Styles's "Aperture," you probably found yourself wondering, "Who's the stranger in the sunglasses?" Here's what to know.

Harry Styles’ launch of the music video for his new single “Aperture” both puzzled and delighted fans Friday morning, even as a thumbnail image for the clip further intrigued his followers by apparently revealing a track list for his forthcoming album.

Harry Styles has released a music video for 'Aperture', the first single from his album 'Kiss All The Time. Disco, Occasionally.' and fans are living for the dance break.

Harry Styles reenters Spotify with the subtlety of a chandelier crashing. For about four years, devotees survived on ‘As It Was’ nostalgia and ‘Fine Line’ heartache. With his latest high-voltage preview,

Harry Styles has released the “Aperture” music video—his first single in almost four years—from his upcoming album Kiss All The Time. Disco, Occasionally.

The lead single from Harry Styles new record KISS ALL THE TIME. DISCO, OCCASIONALLY. now has a visual that recalls of the most iconic videos in music.

Harry Styles is the name on everyone’s lips right now—and he’s dressing like it. In the music video for “Aperture,” the first track from his upcoming album Kiss All The Time. Disco, Occasionally, Styles revived a tongue-in-cheek print straight from the Prada archives.

These three campaigns illustrate music marketing's current state: a hybrid approach that combines traditional tactics with digital-native strategies.