Despite concerns about inflation, tariffs and consumer sentiment, performance marketing agency Tinuiti found that businesses ...

A majority of retailers are absorbing at least some of their increased tariff costs. The NRF says that’s not the best move ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading ...

Nature Made’s recent marketing initiative with HelloFresh is highly targeted, aiming to place product samples of its ...

The 2025 AT&T WNBA All-Star Weekend welcomed thousands of basketball fans and more than 25 WNBA partners and licensees for ...

TikTok’s ‘out of phone’ program allows brands to repurpose their TikTok content and target consumers with digital out of home ...

Facing financial concerns and an unclear future, many shoppers are planning to approach the holiday season differently than they have in the past. A report from Wunderkind outlines what to keep in ...

Why a new brand may start competing with existing ones rather than strengthen the portfolio—and ways to avoid it.

B2B Marketing Executives" focuses largely on resilience when budgeting the year ahead. Recommendations include investing in influencer relations and improving discoverability in AI searches.

We sat down with McKinsey & Co. partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how successful companies are handling customer growth and the biggest lessons for ...

Chief Marketer spoke with Ian Trombetta, the NFL’s svp of social and influence marketing, to learn how the league is catering to the next generation of sports fans.

Marcelo Pascoa, VP of Marketing at Molson-Coors, discusses Coors Light's new audio-based cold plunge ad, reinventing Coors brands for younger folks and his approach to AI-based storytelling.