A recent study by experiential marketing agency Gradient has shown that 80% of companies have increased their experiential ...

WPP agency VML crafted “Choose to Be Moved,” the first creative from a platform that seeks to connect the brand’s heritage with the cultural zeitgeist.

EZ Newswire empowers organizations to turn their news into performance. Our AI-enabled platform, exclusive distribution ...

A majority of advertisers have changed their strategies to comply with new legislation, while nearly half have adjusted their number of data partners.

Thomas Ashbourne Craft Spirits will be kicking off the holiday season in true craft cocktail fashion, hosting The Happy Hour ...

Gen Z and millennials are showing noticeably higher advertising receptivity, but marketers shouldn’t be taking a victory lap yet, the researcher cautioned.

Roblox has named Shopify its first commerce integration partner, seeking to tie transactions closer to gaming, according to a press release. Through the deal, Shopify will pilot its Checkout solution ...

The world has become run over by platforms like TikTok and Instagram—all of which would not exist without the millions of ...

The delivery service has beefed up its platform to help brands connect with Gen Z and millennial consumers whether in-app, in-bag or off-platform.

Knowing how to influence consumer behavior at all points along the purchase path is critically important as media fragmentation and challenges around data management and activation intensify. Through ...

The company said the beverage, intended as the first permanent offering for the brand in more than three years, is being phased out with plans to introduce a new flavor in 2025.