Ad aversion remains a problem but delivering ads with the right context and timing can drive up purchase intent, new Omnicom ...

The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid ...

Content opportunities for corporate, distribution and store staff span newsletters, social media channels, branded content, ...

Brand platform “Natural Intelligence” spotlights tornado chasers and outdoor adventures to reconnect the brand and its ...

Planning is still essential. But adaptability has become the competitive advantage. For years, holiday campaigns were built ...

Just days after becoming CEO of Unilever in March, Fernando Fernandez made waves by discussing plans to move to a social-first advertising strategy, shifting 50% of ad spend to the channel and looking ...

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...

The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.

The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, ...

InMarket CMO Natalie Bastian lays out what marketers are missing as AI moves from the pilot phase to production at wider ...

An effort promoting Protein Ancient Grain Granola is the brand’s first work with Wpromote x Giant Spoon since naming the shop ...

François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.