Microsoft Research is one of the firm's most prolific divisions, contributing to some of Microsoft's most profitable innovations. Typically focused on consumers, Microsoft Research has now built a program to focus on game developers,

Microsoft wants to hear from game developers who might be skipping Xbox or those already building games using the company’s developer tools. The software maker is expanding its Xbox Research team to include the community of game developers,

Microsoft is expanding the definition of user feedback and starting to collect information from not only players, but developers, too. In doing so, the company is hoping to figure out why developers don't want to make games for Xbox.