Streaming giant Paramount+ and Adte have formed a partnership as the unified advertising platform (UAP) for CTV continues its expansion beyond free, ad-supported content (AVOD) and into premium ...

Insider’s Paul Verna will be speaking at AdExchanger’s Programmatic I/O conference on Sept. 26-27 in New York. Click here to register. Connected TV advertisers are enamored of programmatic because of ...

Tv Icon in trendy flat style isolated on grey background. Television symbol for your web site design, logo, app, UI. Vector illustration, EPS10. Viewers are switching up how they watch their favorite ...

In today’s Digest, we discuss Meta eyeing CTV to fuel ad growth, News UK building a synthetic audience tool to sharpen ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Rio Longacre Television ...

It has become the foundation of modern video planning. Streaming with connected TV has become “the default viewing preference ...

CTV advertising enables marketers to reach their audiences with high-quality and engaging creatives, and this is why CTV campaigns are on the rise in 2025. However, to advertise effectively, drive ...

While shoppable ads are gaining traction and were a clear focal point during this year’s NewFronts/Upfronts, shopping on CTV isn’t the same as shopping on mobile or desktop—and treating it that way ...

In the first article in the ExchangeWire 2023 predictions series, experts from across the advertising industry examine what the future may hold for connected TV (CTV), one of the most eagerly ...

CTV is among the fastest-growing channels in digital advertising. We estimate CTV investments in the US grew by 40.6% year over year in 2020, to more than $9 billion. Do you work in the Marketing, ...