“The way we think about this [customer experience] is that it’s not just about customer satisfaction. We live in an experience economy. What that means is that satisfaction is the lowest minimum bar,” ...

Despite the experience and education of some veteran marketers as well as some careful planning there are times that customer experience efforts go awry. Despite the experience and education of some ...

That’s a sentiment from Chad Best, SVP of Customer Experience and Operations at US furniture retailer Lovesac, that few would ...

Optimal data governance has several potential impacts on maintaining and continually improving an organization's customer experience. Data is the lifeblood of an organization. Customers and employees ...

Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

The inbound world is becoming increasingly competitive. More companies are adopting the inbound methodology throughout their business, which makes it harder for you to stand out. You need to do more ...

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Nearly every aspect of life today is dramatically different than ...

Our sound system was on the fritz. Had been for some time. And after being tempted by a non-stop barrage of Prime Day advertising, I was primed to see what kind of a deal I could scoop up on a new ...

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. In the age of COVID, all businesses have been forced to transform ...

Customer service and customer experience (often referred to as CX) are two important terms that business owners and brands need to understand in order to thrive in today's competitive marketplace.

It’s no secret that many technology companies have changed the way they approach customer experience and success. With the end of ZIRP (zero interest rate policy) in 2022 and 2023, budgets are much ...