Rocket CRM has introduced a new series of platform enhancements focused on strengthening customer relationship management ...

In my experience, "relationship marketing"—the genuine, human connections we build with users, customers and prospects—is ...

Rocket CRM has announced a major expansion of its platform with the introduction of Rocket CRM Marketing Automation, a set of ...

In the current wave of digitalization, enterprise customer relationship management faces new challenges and opportunities.

Rocket CRM has announced the release of expanded automation tools designed to advance customer relationship management and ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

All companies claim to put their customers first. Here are three ways business leaders can make sure they’re walking the walk ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

In the past couple of days, Steve Yastrow has been collecting definitions about “what is a customer relationships?” at Tom Peters’ blog. The working definition they’ve come up with is: A relationship ...

Customer loyalty isn't dead because customers have become terrible people. It died because the world became a better place ...