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Rocket CRM Enhances Automation Framework to Advance the Future of Customer Relationship Management

Rocket CRM has unveiled a new phase of enhancements to its automation framework, reinforcing its commitment to advancing customer reputation management for organizations across various sectors. These ...
JSTOR Daily5mon

A Compendium of Sales-Related Literature in Customer Relationship Management: Processes and Technologies with Managerial Implications

This paper presents the first comprehensive and systematic review of the sales-related customer relationship management (CRM) literature. Specifically, from a narrowed sample of 253 CRM-related ...
JSTOR Daily12mon

A RELATIONSHIP STUDY ON MARKETING STRATEGY MANAGEMENT TOWARDS CUSTOMER RELATIONSHIP MANAGEMENT AND PERCEIVED VALUE

Vol. 65, Special Issue 2: INDUSTRIAL INNOVATION AND ITS PERFORMANCE SELECTED PAPERS OF THE 9TH ANNUAL INTERNATIONAL CONFERENCE OF ORGANIZATIONAL INNOVATION (2015), pp. 173-185 (13 pages) With the ...