In July, McDonald's China debuted its first short drama, elevating the trend of short drama marketing to unprecedented levels in the market. Short drama (or microdrama) marketing has surged in recent ...

In what seems like no time at all, TikTok has become one of the most successful mobile services in the world. One reason behind its success was how it gave ordinary people a platform to showcase ...

Short drama apps are changing how audiences consume stories, offering quick episodes perfect for busy schedules. From cinematic Chinese vertical dramas to acclaimed miniseries, these platforms combine ...

While scrolling through Instagram Reels you may have seen ads for DramaBox, a mobile app that streams short vertical dramas in the Chinese “duanju” format. Designed for quick, bite-sized storytelling ...

These apps are betting on low-budget productions, two-minute episodes, scripts adapted from Chinese web novels, and an aggressive marketing strategy. Until last year, Ty Coker, a 28-year-old voice ...

Hongguo Short Drama, a Chinese short-form drama platform under ByteDance said on Monday that it had dealt with 670 short dramas in accordance with platform rules after a targeted review found they ...

Every Wednesday and Friday, TechNode’s Briefing newsletter delivers a roundup of the most important news in China tech, straight to your inbox. Sign up ByteDance has launched its first overseas micro ...

Unlocking New Open Internet Content Environments for Global Advertisers HONG KONG, /PRNewswire/ -- The Trade Desk (Nasdaq: TTD), a global leader in advertising technology, today announced that it has ...