The hyperbolic reaction is understandable—maybe even justified. With 3.43 billion unique active users across its platforms around the world, and an advertising machine that brought in $47.5 billion in ...

Meta’s Q1 call sounded like an AI and hardware pitch, but under the hood it's still all about squeezing more money out of its ads business.

Meta’s Q4 2025 earnings call with investors on Wednesday was brought to you by the letters “A” and “I.” And also by the numbers $115 billion and $135 billion. That’s the range for Meta’s planned 2026 ...

Editor's take: Meta's latest encounter with legal scrutiny highlights ongoing tensions around advertising metrics and privacy in the digital ecosystem. As scrutiny grows, advertisers and industry ...

Meta has made changes to its measurement and attribution. Ad buyers say: it’s about time. Last week, Meta announced that it was redefining click-through attribution to enable more consistency with ...

SAN FRANCISCO - Last year, Meta had to reckon with an ugly conclusion about its Chinese advertising customers: They were defrauding Facebook, Instagram and WhatsApp users worldwide. Though China’s ...