Artificial intelligence has been embedded at nearly every step of product development, from product blueprint to computational design to 3D prototyping. For many consumer goods companies, the timeline ...

AI has turned merchandising into a real-time, shopper-driven process instead of something that’s reactive and based on outdated reports, Cem Kent, CEO of Harmonya, tells CGT. “Instead of just looking ...

Two consumer goods brands, King Arthur Flour and Tumi North America, are bolstering their online consumer experiences, tapping into an e-commerce performance optimization platform to accelerate web ...

The technology centralizes product data in the cloud, syndicating it across the enterprise and using AI to analyze and optimize performance in real time. The single platform is meant to deliver ...

The campaign ran across all Kargo sites and channels for display and CTV, including MAX, Paramount and NBC Sports, using VideoByte (VBX), Kargo’s CTV ad server, Kargo told P2PI. The media mix included ...

Revlon has named a chief information and digital officer. Ralph Marshall will be taking on the role, replacing CIO Paul Smith, who is leaving the company in April. John Anthony Wine & Spirits has made ...

Perhaps the most anticipated as it has quickly become the latest buzzword in AI, agentic technologies will bring increased autonomy to virtual workforces, allowing AI agents to make decisions that can ...

Fabletics is seeing the benefits following a 2023 implementation of AI-enabled automation in its customer relationship management processes. Consumer goods companies continue to eye artificial ...

Promotions play a pivotal role in capturing consumer interest at key moments. According to Sunny Yurasek, head of advanced analytics and RGM at Wells Enterprises (manufacturer of Blue Ribbon and Halo ...

According to Iterable, Fabletics has seen improved speed and efficiency, along with bolstered customer relationships. The company reports that customers with two or more marketing opt-ins are 2.5 ...

Past winners have been honored for their positive impact on their companies, driving transformational change, and helping develop a strong IT culture. The winner's profile will be published on ...

Jonathan Wells, senior director of demand management at Blount Fine Foods, said in a statement that the investment has provided the company with long-term planning capabilities. The company can now ...