The deal adds TikTok Shop expertise to AMZ Advisers' offering, as brands look to connect creator-led discovery with online ...

Marketers are moving beyond traditional campaign models, using audience insights and cultural expertise earlier in the ...

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Perion’s Ben Bookbinder says AI helps the smartest traders spend less time in dashboards and more time asking better ...

Public-sector advertising climbed in several markets as automotive, telecom and QSR brands continued to drive radio spending.

For the first time, IKEA partnered with live-streaming platform Twitch to create a two-hour live show with Canadian content creator Bawkbasoup to promote the home furnishing retailer’s new line of ...

The organization aims to provide advertisers with better insights into children's viewing behaviour while navigating privacy ...

Vividata has introduced an AI Assistant to its Vivintel analytics platform, designed to help media planners, analysts and marketers navigate audience data and turn business questions into actionable ...

Paris, France-based OOH agency Mediakeys has recently named Andrea MacDonald as its CEO. The MacDonald Media founder will lead the agency’s next phase of regional growth in Canada and the U.S. In ...

Crave subscriptions continued to rise for Bell Media in parent company BCE’s Q3 2025 results, despite a dip in overall year-over-year (YoY) media revenue. In its results released Thursday, BCE ...

The streaming service will expand its Canadian NHL offering with exclusive Wednesday-night games and select playoff series.

The Unilever brand says it is increasing its OOH investment as part of a broader strategy to build relevance around major ...