The cook in Indore did not use the word "moat". He did not need to. He used the word "constant". Same delivery man, more or ...

Audiences aren’t abandoning long-form content—they’re adding a new entertainment layer, and streaming giants like JioStar, ...

The image has quickly become the internet’s favourite creative template, with brands hurriedly remixing the glove, the icy ...

The estimated 13.8% growth in India’s OTT audience universe vis-à-vis 2023 is entirely driven by AVOD audience. Media consulting firm Ormax Media has released the latest edition of India’s largest ...

Sales acceleration in 2026 is less about aggressive outreach and more about being discoverable, trusted and relevant long ...

India’s leading jewellery retailers Kalyan Jewellers and Malabar Gold & Diamonds have announced separate initiatives backing Prime Minister Narendra Modi’s appeal to stop buying gold amid growing ...

Parineeti Chopra has been announced as the brand ambassador for Johnson’s Baby. As part of the association, Chopra recently attended an event in Mumbai for the launch of Johnson’s Baby’s new ...

Every morning, millions of Spotify users swipe through a universe of tracks, playlists, and podcasts—yet Arjun Kolady, head of sales at Spotify India, wants their journey to mean much more than just ...

As brands begin their sprint towards FIFA World Cup 2026, Brahma taps into Brazil’s footballing folklore with a campaign that ...

Something interesting is happening in content consumption—a shift that's hard to ignore. Stories are getting shorter, but engagement is getting deeper. Micro-dramas, typically lasting between 60 and ...

The singer is seeking at least $15 million in damages, alleging copyright, trademark and publicity rights violations.

Mayank Bhatnagar and Karan Rao have been appointed to leadership roles, while Dinesh Rathod will lead the agency’s sports ...