Eshwarya Agarwal is Director of Insights and Analytics at Busuu, the language learning app. At Business of Apps London 2026, he made the case that staring at your conversion funnel harder won’t fix it ...

Let’s be honest — nobody wakes up in the morning excited to open your app. Well, some people may but definitely not all of them! And in 2026, the CRM teams that win aren’t the ones sending more ...

What if the channel you’ve written off as “brand-only” could measurably lift your Meta and Google performance? In this App Talks interview, Mike Fogarty, Head of Client Development at Tatari ...

Looking for additional scale without adding new traffic sources to your workflow? Paid Social Traffic is now available inside the PropellerAds Self-Serve Platform. This new ad format gives advertisers ...

Space at Business of Apps NYC is filling up fast and if connecting with the senior app growth leaders shaping the app ecosytem is on your radar for 2026, now is the time to move. 77% of the exhibition ...

Since 2013, Business of Apps has been where the app growth agenda gets set. Every year, the leaders shaping how the world’s biggest apps grow, retain, and monetise take to the Berlin stage. This year, ...

PropellerAds announced the launch of NIKO AI — the first AI Agent available on a multisource advertising platform. Integrated directly into the Self-Serve Platform, NIKO AI helps advertisers handle ...

App growth in 2026 looks different. AI is no longer a future consideration – it’s reshaping how the world’s leading apps acquire users, retain them, and grow revenue. On September 17, Business of Apps ...

Megan Dean is Strategic Growth Director at Yodel Mobile, the full-funnel app marketing agency. At Business of Apps London 2026, she made the case for what she calls ASO 3.0: a phase where AI is ...

This guide covers everything from cryptocurrency basics to the reasons companies use affiliate marketing networks, and how to select the best crypto affiliate networks from the ever-growing list.

App monetization platforms help businesses to monetize their apps by offering a wide range of services. These platforms specialize in helping app developers generate revenue from their apps and ...

Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...