Principal-based media buying, which includes inventory media and proprietary media, has become a key practice for large ...

While this might be a trend, it certainly isn't new. A 1990 Silk Cut ad "Slash" by Saatchi & Saatchi used a similar ...

“Once, full motion DOOH was only about putting a TV ad or trailer on a digital billboard. Then, brands began generating ...

In this episode the Campaign team chats to three of the night's big winners: Mother, which took home Creative Agency of the ...

The standard deadline is 3 April. Industry professionals in the advertising, experiences, media, marketing and tech sectors ...

Channel 4’s former Equity & Inclusion lead Maria St. Louis has joined Guerillascope with the aim of broadening accessibility for under-served businesses within the ad industry. In more than 20 years ...

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...

The company is rolling out a campaign in the UK and US for the chatbot as it tries to reduce its dependence on OpenAI. by ...

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...

Campaign calls on government to bring in tighter regulation on OOH ads.

Bank ended its relationship with the creative agency in March.

Effie Worldwide has named 58 marketing campaigns from across the world as Global Grand Contenders in its 2024 Global Best of ...