Planning is still essential. But adaptability has become the competitive advantage. For years, holiday campaigns were built ...

Ad aversion remains a problem but delivering ads with the right context and timing can drive up purchase intent, new Omnicom ...

The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid ...

Oscar Mayer is celebrating the 90th anniversary of the Weinermobile with a limited-edition birthday cake from dessert chain Milk Bar, according to information shared with Marketing Dive. The Wiener ...

Content opportunities for corporate, distribution and store staff span newsletters, social media channels, branded content, ...

Brand platform “Natural Intelligence” spotlights tornado chasers and outdoor adventures to reconnect the brand and its ...

Just days after becoming CEO of Unilever in March, Fernando Fernandez made waves by discussing plans to move to a social-first advertising strategy, shifting 50% of ad spend to the channel and looking ...

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...

InMarket CMO Natalie Bastian lays out what marketers are missing as AI moves from the pilot phase to production at wider ...

Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics ...

The Kenvue brand is using similar tactics to competitors CeraVe and Dove in an effort that spans TV, social, creators and ...

The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.