Planning is still essential. But adaptability has become the competitive advantage. For years, holiday campaigns were built ...

Ad aversion remains a problem but delivering ads with the right context and timing can drive up purchase intent, new Omnicom ...

The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid ...

Kraft Heinz and The Walt Disney Company on Tuesday announced a long-term strategic partnership that spans food service, media and events, according to details shared with Marketing Dive. The ...

Oscar Mayer is celebrating the 90th anniversary of the Weinermobile with a limited-edition birthday cake from dessert chain Milk Bar, according to information shared with Marketing Dive. The Wiener ...

Content opportunities for corporate, distribution and store staff span newsletters, social media channels, branded content, ...

Brand platform “Natural Intelligence” spotlights tornado chasers and outdoor adventures to reconnect the brand and its ...

The soda giant maintains “Soccer Deserves Pepsi” in a campaign that features soccer stars including David Beckham and Memo Ochoa. Pepsi is updating its “Food Deserves Pepsi” efforts with an eye on a ...

Burger King is collaborating with “The Mandalorian and Grogu,” the latest film in the “Star Wars” franchise that hits theaters on May 22. The effort spans a limited-time menu, packaging, digital ...

Cinnamon Toast Crunch today launched its latest campaign, “Must Cinnadust,” per details shared with Marketing Dive. The effort finds the General Mills cereal brand taking the creative concept of its ...

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...

InMarket CMO Natalie Bastian lays out what marketers are missing as AI moves from the pilot phase to production at wider ...