Aiming to have the biggest societal impact possible, the Alzheimer’s Society is using its Effie award-winning strategy to ...

Brands admit their organisation has mispriced creator fees. Around half (45%) of marketers and those in procurement believe ...

Goodwood Festival of Speed is renowned for its quintessentially British country estate setting, but the group is now betting ...

Price promotions are favoured by B2C firms, while B2B brands are targeting higher base prices, new Marketing Week data ...

Contrary to industry assumptions, enforcing brand safety and compliance in influencer campaigns doesn’t compromise reach or ...

The appointment comes amid a wider revamp of the Sparks loyalty programme, focused on a “pounds, not points” approach.

In this episode of The Marketing Week Podcast, news editor Niamh Carroll is joined by Unilever’s beauty and wellbeing ...

The social media landscape is 2025 has been dominated by AI conversations, a potential TikTok ban and the creator economy boom. Heading into 2026, Marketing Week has identified the key trends that ...

Cadbury grew its brand value by almost half (47.6%) between 2022 and 2023, to enter the top 20 most valuable food brands globally. In 2023, Cadbury’s brand value is $3.83bn (£2.99bn), compared to ...

Amid challenging times for the luxury sector, Burberry has managed to plot a return to profit and relevance. The fashion house’s brand transformation strategy, dubbed ‘Burberry Forward’, aims to ...

Heineken is upweighting its marketing spend, tapping into “pockets” of opportunity and adapting to a new brand building model in a bid to fuel growth. The opportunity presented by non-alcoholic or 0.0 ...

Coca-Cola is expanding its presence in the functional drinks market with the launch of new brand Aquarius in the UK as it adds to its growing portfolio. Aquarius is a low-calorie range of flavoured ...