This capability builds on Index and Gracenote’s recently announced collaboration, which introduced the industry’s first SSP ...

Nielsen appoints former TikTok executive Matty Lin as APAC regional sales leader, strengthening commercial strategy and ...

Study by Nielsen and LaLiga Tech shows younger viewers are following more sport than older counterparts, but with a heavy preference towards streaming and mobile experiences, including Fantasy games.

Luxottica, a global eyewear conglomerate based in Milan, is a powerhouse in the U.S vision market—from luxury eyewear brands to retail storefronts and vision health insurance. With much of their ...

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Disability representation on television is increasing, but slowly. And in an ever-expanding programming landscape, it’s also increasingly harder to find, and viewers in the disability community are ...

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

Few media developments have garnered as much attention as retail media networks (RMNs) over the past few years. They’ve been described as the third wave of digital advertising (after search and social ...

Streaming Share Reaches All-Time High with 38.8% of TV. Kentucky Derby on NBC Tops Broadcast Telecasts. Bridgerton on Netflix Leads Streaming with 5.5 Billion Viewing Minutes. NEW YORK – June 18, 2024 ...

As content monetization remains a top priority across the streaming landscape, distribution strategies are shifting to cast much bigger nets than they have in the past—a trend we first noted in our ...

NEW YORK – September 17, 2024 – Television viewing in August was defined by the undeniable influence of the 2024 Paris Olympics, according to The Gauge™ report from Nielsen. The Summer Games had the ...

In seasonal fashion, TV usage declined in February following the end of the NFL playoffs. While Super Bowl LVIII was a standout that attracted 123.7 million viewers, the 6.4% dip in viewership for the ...