Influencers, pop culture and Taylor Swift still run the show, says Merritt Group’s Sofia Staub. The Super Bowl is more than just a football game — it’s a cultural and marketing phenomenon. Each year, ...

The profile, launched Wednesday, is targeting individual WPP employees through posts and pushing them towards Terri & Sandy’s career page. So you want to cut the RTO strings? The “corporate overlords” ...

The campaign included ‘Bachelor in Paradise’ stars Joe Amabile and Serena Pitt, as well as three other influencers.

For Valentine’s Day, couples share their “how-we-met” stories.

The holding company as a whole posted an organic revenue decrease of 1.8% for Q4 and a 0.2% organic increase for all of last ...

Total headcount fell 1,000, as job reductions more than offset the acquisition of 2,000-strong Flywheel, and the agency group ...

She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.

Omnicom chairman and chief executive John Wren has said the group is “incredibly well prepared” for the acquisition of ...

Thrivers, survivors and 'pinkwashing' dominate October campaigns. What’s missing is education about the disease.

The looming threat of a TikTok ban is set to become reality, though some pharma marketers view the situation as an opportunity.

As PR teams set up rapid response task forces to navigate an unprecedented period of instability and change, they must also be the voice in the room that advocates for calm and pushes back on senior ...

Shanelle Matthews, lead communications strategist for Black Lives Matter, tells Dipka Bhambhani about driving conversations from the 'hood to the White House.