For small and medium businesses who want to compete on the same playing-field as much larger corporations with greater resources at their disposal, having a strong local SEO strategy is crucial. For ...

To celebrate its 15th birthday, Google decided to share a neat Easter egg showing how Google used to look in 1998. To see it for yourself, simply search for "google in 1998" (without the quotes).

Domain Authority (DA) is a metric that serves as a handy heuristic in the SEO industry. Put simply, it provides insight into how likely a site is to rank for specific keywords, based on the SEO ...

Latent semantic indexing is a concept that search engines use to discover how a term and content work together to mean the same thing. Here's how you can use it to boost your SEO strategy and grow ...

We all know that our favorite search engines track and collect a lot of data about us in order to personalize the results – and the ads – that they serve us. But that kind of tracking might not always ...

Google Trends can be a powerful tool for digital marketers. The 11 best ways you can use Google Trends to find relevant, trending, and related keywords that boost traffic. As an SEO professional, ...

A couple of weeks ago, a “simplified” Facebook Ads Manager user interface arrived, merging what used to be several separate targeting boxes into one megabox. Now demographics, interests, and behaviors ...

Let’s face it, when it comes to generating traffic online, the quality of SEO traffic is unbeatable. When you compare it to other online traffic sources including PPC, affiliates, emails and SMS, you ...

"How-to" snippets provide step-wise instructions directly in SERPs for instruction-based queries. Understand schema types, errors, and more with examples. Google is always looking for the best ways to ...

When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users. Luke Richards takes a ...

If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is a no-brainer for smart brands and marketers. If we can ...

81% of marketers that tried influencer marketing reported that it is an effective channel. Here are the top tools to connect you with relevant influencers. Whether you work in a social media marketing ...