This report explores, with evidence, what running at two paces looks like in a social-first era – and interrogates what creator marketing does well, and where it falls short. This report explores, ...

Discusses the limitations of traditional marketing systems and the need for a more nuanced understanding of complex systems in marketing. Discusses the limitations of traditional marketing systems and ...

Vodafone Turkey, a mobile telecommunications company, increased sales for Vodafone Simple by encouraging current Vodafone and competing customers to switch to their service. Vodafone Turkey, a mobile ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

An overview of the latest WARC global ad spend forecasts figures. An overview of the latest WARC global ad spend forecasts figures.

This report summarises the latest research from WARC Media, with a focus on the 2026 men's FIFA World Cup.

This report examines the key trends that are driving the future of commerce media.

Alphabet, Amazon and Meta are set to take a combined market share of 54.7% excluding China this year – equivalent to $524.4bn – rising to 56.2% in 2026, according to WARC’s Global Ad Forecast Q2 2025 ...

This report offers valuable insights into the Vietnamese music landscape and forecasts music trends that will shape this industry in 2025. This report offers valuable insights into the Vietnamese ...

Provides an overview of the key datapoints that advertisers need to know about TikTok, spanning investment, consumption and performance insights. Provides an overview of the key datapoints that ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

Should TV advertising be defined by format, device or media owner? WARC's David Tiltman and Alex Brownsell are joined by guest editor Omar Oakes to examine the evidence. Should TV advertising be ...