It's that time of year: Cannes Lions 2026 is upon us, and the case for marketing effectiveness has never been more urgent. We have never known more about how advertising and creativity work, but ...

As consumers increasingly turn to AI-powered interfaces for brand search queries, an eight-month analysis of 30 brands over six categories shows that two-thirds of LLM visibility is driven by the past ...

Canon, a camera and printer brand, aimed to redefine its presence at the Drupa 2024 print exhibition in Düsseldorf, Germany, by transforming a high-stakes event into a long-term commercial opportunity ...

Zoe Hamilton, Chief Strategy Officer for Unilever at Ogilvy London, and WARC's Amy Rodgers discuss why Dove's Real Beauty campaign proves the power of longevity in boosting marketing effectiveness.

Nestlé Brazil, a food and beverage company, successfully revitalised its Aveia oats range in 2023, positioning it as a versatile cooking ingredient to enhance consumer engagement and increase market ...

WARC expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since the last projection in June and our first forecast upgrade in more ...

In this exclusive interview for WARC’s annual Marketer’s Toolkit, Les Binet – Group Head of Effectiveness at adamandeveDDB and a leading researcher on marketing effectiveness – speaks to WARC’s Anna ...

The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...

Strategy’s positive impact can be hard to measure and prove; level-up your value by knowing the commercial side of your clients’ business, and the metrics that matter to them. Although strategists see ...

Marketers need to reframe brand-building and performance marketing as an integrated approach, with the role of brand-building emphasised as the digital disruptors grow. Marketers should focus on ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

The WARC Media report on global advertising trends reveals the changing dynamics of ad spend and the increasing influence of major digital platforms.