The 4Ps of marketing, coined by Philip Kotler—Product, Price, Place, Promotion—are evolving. In today’s AI-driven world, ...

In the ever-changing landscape of App Store Optimization, one thing holds true: if you’re not constantly optimizing or testing creatives in the app stores, you risk leaving valuable installs on the ...

While Google has long since dropped its "don't be evil" motto, both it and Apple have continued to claim a moral high ground ...

Scaling app campaigns is the ultimate goal for mobile marketers. It’s the process of expanding your successful marketing ...

There are motivators beyond discounts that drive that affinity with loyalty members, though. The brands that are personalizing offers and connecting with customers tend to float to the top, Fairbanks ...

Shopify is innovative at its core and has increased its tangible addressable market over time, creating new types of ...

Introduction Scaling an eCommerce business is no small feat and choosing the right technology is no longer optional, it’s ...

Technology and marketing will see more capital as the sporting goods retailer looks to take more share in e-commerce and grow ...

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Blain’s Farm & Fleet is furthering cementing its position as The Modern General Store, today announcing the launch of its retail media offering, Neighbor Network. Launched in partnership with Epsilon ...

Shyamala Ramanan, Business Head, Mia by Tanishq tells us how the brand has positioned itself as a workwear brand, why ...

Practicing the shrewd and creative strategies on this comprehensive list can help you save money next time (and every time) ...