The 4Ps of marketing, coined by Philip Kotler—Product, Price, Place, Promotion—are evolving. In today’s AI-driven world, ...

In the ever-changing landscape of App Store Optimization, one thing holds true: if you’re not constantly optimizing or testing creatives in the app stores, you risk leaving valuable installs on the ...

While Google has long since dropped its "don't be evil" motto, both it and Apple have continued to claim a moral high ground ...

Scaling app campaigns is the ultimate goal for mobile marketers. It’s the process of expanding your successful marketing ...

Moloco, a leader in operational machine learning and performance advertising, announced that it has been selected as the app ...

REPLUG, a mobile app growth agency, hit major milestones in 2024, including generating over 18.69 million app installs and ...

A 40-day boycott of Target that calls for supporters to give up shopping at the company’s stores during the Lenten period ...

There are motivators beyond discounts that drive that affinity with loyalty members, though. The brands that are personalizing offers and connecting with customers tend to float to the top, Fairbanks ...

Shopify is innovative at its core and has increased its tangible addressable market over time, creating new types of ...

Compare Shopify vs Shopify Plus. Read our in-depth comparison to find out the key differences in features, and decide if you ...

Introduction Scaling an eCommerce business is no small feat and choosing the right technology is no longer optional, it’s ...

Technology and marketing will see more capital as the sporting goods retailer looks to take more share in e-commerce and grow ...