Taylor Swift’s brand strategy offers important lessons for marketers—emphasizing ownership, emotional connection, strategic ...

Culture affects every employee, every department and, ultimately, every customer interaction. When culture is toxic or ...

Advertising's future will be on display at the Cannes Lions ad festival this year as execs tackle the rise of AI, data, and ...

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

One of these potential buyers is reportedly Bobby Kotick, the former boss of Activision Blizzard, according to the Wall Street Journal. TikTok has been scrutinized for years by U.S. lawmakers who ...

Customers are no longer interacting with brands on a campaign-by-campaign basis but instead throughout a lifecycle. This ...