Alex Craddock, the CMO at Citigroup, talks about innovative marketing content and thought leadership in financial services.

Gaming influencer marketing is maturing, with platforms developing distinct roles in campaign strategies and marketers ...

It can be difficult keeping track of the various comings and goings in the games industry, which is why we compile ...

According to Variety, Black Ops 7 sees This Is Us star Milo Ventimiglia play David Mason (the character is recast with a new ...

Explore every update from Google Marketing Live 2025, including AI-powered ads, video tools, measurement upgrades, and what ...

The sacred Call of Duty calendar dictates that every few years, Infinity Ward makes a Modern Warfare game. This year that ...

Microsoft completed a $75.4 billion acquisition of Activision-Blizzard, integrating major franchises into Xbox Game Pass, enhancing its gaming strategy. Microsoft CEO Satya Nadella reiterates Xbox ...

But then Nadella then talks about their strategy with Activision content ... and it’s just been fantastic to see the launch and the marketing around it, the buzz around it and the love for ...

If not, Microsoft would probably pay to find out where you’ve been hiding, because the tech giant has shelled out a marketing ... revenue strategy and putting a lot of faith in Activision ...

Ahead of Call of Duty: Black Ops 6's release on Oct. 25, Activision plans to use AI to remove cheaters within an hour of their first match. The new anti-cheat system leverages player behavior data ...

GameSpot may get a commission from retail offers. With just a few more weeks to go before Call of Duty: Black Ops 6 launches on October 25, Activision's marketing machine is ramping up. A new ...