A digital ad company is introducing a new feature to those trucks you might have seen with illuminated ads on their sides (also known as mobile billboards). Thanks to next-gen LED panels and ...

Fashion and beauty brands spent years chasing short-form virality. Now, as creators burn out and audience loyalty weakens, ...

Turning long-form podcasts and interviews into short-form social media clips has become a lucrative career for some. But others say it is a race to the bottom.

Xerafy has won the NAUMD Innovation Award for its TEX Roll, recognizing a new print-ready RAIN RFID format that enables uniform manufacturers and textile service providers to print and encode RFID ...

Abstract: In this paper, we describe an equivalent circuit approach to analyze one of the most common UHF RFID tag antennas, a T-matched dipole. We derive analytically closed-form expressions for all ...

Abstract: This article describes the development of a low-cost, low-power wireless infrastructure using UHF Radio-Frequency IDentification (RFID) sensors for pavement monitoring. The RFID sensor for ...

Google and Meta are enjoying a digital ad boom, as artificial intelligence automates marketing and drives record sales. Credit...Shira Inbar Supported by By Tripp Mickle and Eli Tan Tripp Mickle and ...

UPS announced at the recent Modex conference in Atlanta the expansion of RFID-based package sensing across its entire network. While UPS claims it is the first rollout of RFID sensing across an entire ...

FAA Administrator Bryan Bedford expressed concern over airports using ADS-B data for landing fee collection, warning that it could incentivize pilots to disable critical safety equipment. Bedford ...

Best Buy has long survived against the odds, fending off e-commerce competition from the likes of Amazon. But the company's stock has struggled in recent years. Best Buy's newly announced CEO change ...

YouTube users report videos jumping ahead tens of seconds after they finish watching ads. The exact length of the skipped time varies, but appears to generally be under a minute. This follows several ...

Meta is facing a new lawsuit over its advertising practices. The nonprofit group Consumer Federation of America (CFA) has filed a proposed class-action suit against Meta for "failing to protect users" ...