The watch world’s latest mash-up shows how secrecy and careful hype can spark sell-outs and global queues. Read more at straitstimes.com. Read more at straitstimes.com.

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Despite all of that, there's one watch in particular which has taken over as my go-to – and it's ...

From cult independents to colourful collaborations, these are the new watches collectors can’t stop talking about this month ...

One sells millions of low-cost watches, the other makes luxury watches that sell for millions. One may stand to gain more from the viral partnership.

You don't need a trust fund to buy a great timepiece. All you need is a modicum of taste—and the good sense to start here.

On Saturday, Swatch released limited-edition “Royal Pop” timepieces made in collaboration with the Swiss luxury brand ...

The limited edition Audemars collaboration, a pocket watch on a lanyard, has prompted shoppers to go into meltdown – and the ...

The debut of the Royal Pop Swatch watch made in collaboration with Audemars Piguet led to chaos at Swatch stores worldwide.

From Dubai to global resale sites, the AP x Swatch ‘Royal Pop’ watch sees prices soar nearly 20x retail, driven by hype ...

The new Swatch x Audemars Piguet 'Royal Pop' collaboration has become the most talked about collectibles of 2026.

Aussies desperate to get their hands on a $630 version of a designer $60,000 item were seen queuing “for days” over the ...

You might think the frenzy around Swatch's €400 pocket watch is proof that younger people have lost the run of themselves, but these kinds of consumer frenzies are nothing new, writes Adam Maguire.